Zhihu Yanxuan membership,

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Taobao, Meituan , Youku member screenshots. Such members can lock customers and frequency. Users who purchase Youku monthly card membership will greatly increase the number and duration of their visits to Youku within a month, while the time spent visiting other long video platforms will decrease. Users who purchase Meituan Shen membership cards will In order to consume all the coupons, the number of times a coupon user orders takeout in that month is likely to increase from one to one. 2. How to design the rights of paid members to allow users to purchase memberships? This involves the design of membership rights, that is, when users buy What can you get after becoming a member? Only if the benefit content is attractive enough will users be willing to pay for it. The gameplay of stored-value members


is relatively simple and the main theme is "the more stored value, the more gifts, the more benefits content of regular recharge members will be." To enrich the details, you can design from the following aspects and combine the core functions of the product to design membership rights. Member rights should be designed in combination with the core functions of the product. First, because users are more willing to pay for the core functions Rich People Phone Number List of the product; second, because this will encourage users to use the core functions of the product more frequently after becoming members, thereby driving the growth of the product's main business. For example, if the core function of an e-commerce platform is to support users in online shopping, member rights can be designed around the entire shopping process. For example,





the rights and interests of VI include coupons and discount coupons that can be used when placing orders, the "first pay later" payment method that can be used when making payments, and the "free shipping rights" that can be used when returning goods. The core function of the content platform is to provide users with high-quality content. Member benefits can be designed around the quantity and quality of content. For example, WeChat reading members have permission to read the entire book. Non-members can only read the first few chapters. Content quantity. Only members can listen to Jay Chou's songs. Content quality. Only NetEase Cloud Music VI can enjoy the higher sound quality of ultra-clear master tapes. Content quality . The core of tool applications is to provide users with a tool that is rich in functions and easy to use. Member