In fact, according to Ahrefs’ Keywords

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Explorer, 43% of search queries now show a PAA box: 1 serps with paa In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO. But first, the basics… What is the ‘People Also Ask’ (PAA) box? Is it worth trying to rank in PAA boxes? How to rank in PAA boxes Other ways to use PAA boxes to improve SEO What is the ‘People Also Ask’ box? The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one. 2 paa box example Four things to know about ‘People Also Ask’ boxes Before we talk about if and how you should pursue PAA rankings, let’s cover a few things to keep in mind. PAA boxes can appear in different SERP positions PAA questions are seemingly infinite PAA answer formats vary PAA questions always* trigger the same answer 1.



PAA boxes can appear in different SERP positions Unlike featured snippets, which indian phone number usually appear either first or second in the search results, PAA boxes can seemingly appear in almost any position. For example, it shows in position #2 for the query ‘how to become a paramedic’: 3 paa position 2 But for ‘blog post templates,’ it doesn’t show up until position #6. 4 paa box position 6 For some queries, the PAA box doesn’t even appear on the first page. 2. PAA questions are seemingly infinite More questions load whenever you click to expand to reveal an answer in the PAA box. And having done some serious clicking, it doesn’t look like there’s an end to this. Screen Recording 2020 09 21 at 04.17 pm 3. PAA answer formats vary Like featured snippets, answers to related questions in PAA boxes come in different formats. Paragraphs, lists, and tables seem to be the most common, but videos sometimes show up, too. 5 paa video 4.




PAA questions always* trigger the same answer Although the same questions often show up in PAA boxes across multiple search queries, Google appears to use the same source for the answer every time. For instance, “What is the most searched thing on Google ever?” shows up in the PAA box for queries like “google trend searches” and “how many searches on google.” And the answer is pulled from the same source in both cases. 6 paa google trend searches 7 paa how many searches on google *Having checked a fair amount of answers during my research for this article, I couldn’t find one instance where this wasn’t the case. If Google pulls the answer to a question from your page once, it’ll pull the answer from your page for every other query where that same question shows up.