What you’re offeringHow it benefits themWhat to

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To click, or what to do.Society6 sells iPhone cases, and they show off their products in their Facebook ads. But the ad is a lot more than an image of a lovely iPhone case—it has a call-to-action button (“Shop Now”) encouraging users to come to the Society6 website to browse, shop, and ultimately buy.best facebook cta'sSociety6 Facebook ad, with one call to action Speaking of calls to action, did you know that “Call now” is also an option? Learn more about click-to-call ads on Facebook here.5. Keep it Short and Lead with ValueYou’re paying for an ad, so it can be tempting to cram in as much as possible. You have to explain your product to people, after all.


However, to really compete in Facebook ads, you need to keep it short, and lead with value.What does someone get out of using your product? How will it help them? These are the areas you should focus on in your copy, and you should get these Laos Phone Number Data points across in a clear, concise manner.For example, TaskRabbit helps people hire others to complete personal tasks, but the value is that users can get everything done when they’re busy and overwhelmed. In the following ad, TaskRabbit shares its value with the copy: “Getting everything done is easier than you think,” “Hire a tasker instead,” and “We’ve got chores covered.



Just three sentences completely explain the value of the service.facebook advertising examplesTaskRabbit’s “Hire a Tasker” Facebook ad, with lead value6. Use Simple Language that’s Easy to UnderstandCopywriting is not high literature.Maybe you were a poet in college, but flowery language will muddle your message. It’s time to cut the verbosity.Your number one priority should be writing a Facebook ad that’s easy to understand—for anyone, even a 5th grader. When someone sees your ad, they should immediately know:do nextThat’s why I love this sponsored post from SoFi, which helps people refinance their student loans. The copy in this Facebook ad is refreshingly simple: Pay off loans faster. SoFi explains ..