Even though online sales didn’t exist yet I quickly

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. there is no good marketing Which leaders in the e-commerce or digital marketing industry do you respect Why Do you use artificial intelligence at MediaMarkt how to use Do you have a favorite AI tool What do you think will be the main trends in digital marketing and e-commerce over the next five years Are there any marketing campaigns or initiatives that particularly inspire you What are your thoughts on the future of online shopping in the context of technological developments such as virtual reality and augmented reality .


Please tell us about your career in marketing. Where does it all begin I had my first marketing experience in the early 1990s. This isA time when trade was booming and chain stores were expanding. The establishment of large shop Argentina WhatsApp Number ping malls did not change but created new consumer behavior. At the time I co-founded the media planning arm of MediaMarkt Polska. Although the company has been operating in the Polish market for a relatively short time it has developed very actively and has quickly become popular with consumers. A unique concept clear communication the first national advertising campaign – all this together with the intense work of the team became a guarantee of success.







The media plan at the time was dominated by newspapers radio television and the typical trade printed advertising leaflets of the time. MediaMarkt advertising flyer "updates" are published monthly. As the name suggests this is the only real update to the deal which includes the latest computers and TVs at great prices. Of course there were no search engines or price comparison sites yet. The Internet had just emerged. decided to use display advertising. The media strategy I am responsible for moves towards interactive every year taking into account the growing role of social media and implementing multi-channel sales strategies.