It is also possible to target the LinkedIn audience

mdazizulhakim23

It is also possible to target a particular company. Demographic data: which is used to target the audience based on gender and age. Education: this category offers the possibility of targeting by field of study, diplomas obtained and schools attended. Professional experience: it allows you to target the audience in terms of number of years of experience, skills, but also functions, hierarchical levels and positions held within a company.

Professional experience criteria represent key Phone Number Data targets within a B2B marketing strategy. Centers of interest: this functionality is particularly relevant in inbound marketing , since it is very useful for advertising based on the content “consumed” by the prospect. based on the groups that users have joined. Good to know: it is entirely possible to refine this targeting by configuring the exclusion of certain categories of profiles. Reach your core target with LinkedIn Ads After this first selection, LinkedIn Ads allows you to refine your targeting using different tools.




Use LinkedIn Ads Audience Models In this first case, it involves using one of the 26 models already created by LinkedIn. They will allow you to target typical audiences such as: HR professionals in a company, software engineering professionals, members with a PhD, etc. LinkedIn Ads audience models will save you time in configuring your audiences and have the advantage of being able to be further refined by configuring other criteria.