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There was no other option. It was at that moment that Rock Content's product MVP emerged: Helping companies create and advance their content marketing strategies, with a scalable and simple offering. With a lot of effort from the team, and despite the fact that at that time our product was still extremely immature, the goal worked, and we managed to achieve it in the first 6 months. Our blog was starting to gain some traction, we brought on our first salespeople ( Rico and Jimmy ) and got into a garage for a team of about 12 people. At the end of that year we already had 100 clients and some income.
It was less than R$800 thousand ARR, but it was already some sign that we Bahamas WhatsApp Number were finding a real ailment and that companies were willing to invest to cure it. The product Our product might not be ideal or fantastic, but little by little we were climbing, based on feedback from our customers. We learned a lot and helped many companies get started in the world of content marketing. We made great friends and conquered clients who had great results with content marketing Already in 2014, we began to feel more predictable traction. Our product was evolving slowly, more than we would have liked, but more and more we were able to help our clients obtain results and learn how to execute their content marketing strategies.
We closed that year with a turnover of R$2.3 million ARR and a team of almost 0 people. It was very tight, there was a lack of engineering, marketing and sales resources, but we exceeded our goals and managed to continue growing and seeking the famous Product Market Fit. Getting ready to climb: 201 Reaching our 2014 revenue goal was powerful for our team: motivation was high and we continued to bring fantastic new people to Rock Content. We brought in a VP of sales ( Matt ), our CFO ( Freitas ), and formed an operations leader ( Rita ). Our rockstarts “core team” was well assembled and that allowed us to reach our product market fit.
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發表於 2024-3-6 14:43:01