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We are so passionate about this topic that we decided to dedicate this special article to it that we hope you take up your sleeve in the digital planning of your business. About to create your new content strategy ? Take a look at the following tips to avoid dying trying: What is a digital content strategy? A content strategy is a plan in which specific actions are defined that lead your digital business to meet certain objectives, all through the publication of content on social and digital media. Written or audiovisual content is the pillar of this branch of digital marketing. So all content strategies are created based on creating content that is differentiating, capable of generating engagement, creating a brand and, above all, selling.

Through a content marketing plan you can even know what your audience's desires  Cambodia WhatsApp Number Data are and offer that hook or lead magnet that they want so much. The important thing in this case is to be able to give that value in exchange for their loyalty to your brand, your products or services. And what is the content? That term that is on everyone's lips but that may be confusing for you. The content must be a mix of the following elements: Information: Your message should be specific and say something really useful to your audience. Avoid giving confusing ideas that leave your potential client in the same place, that is, you have to specifically inform something. So that you have more light when defining this information, take into account any of the content pillars to write it ,





"And what is that content pillars", since it is a method used in marketing digital to categorize content, so it can be entertaining, objective, shareable, that makes the consumer want something or that inspires them. Note: If you want an in-depth guide on the content pillars, let us know in comments, we'll be happy to create it from scratch for you. Context: Whatever you share, it should be directed to the right audience, at the right time and with the right words. advertising campaign aimed at men aged 85 and older?