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Companies aim to increase their potential customers while maintaining the loyalty of existing customers. Increasing the company's market share . The company's ability to achieve more sales and profits in addition to its skills in maintaining the loyalty of its customers and winning new customers makes it rush towards increasing its market share, which makes it less dependent on external variables such as distributors and representatives, and instead its reliance on channels. Its own interior. Promoting more services and products . The process of promoting more offers contributes to increasing the company’s market share and expanding its public base. This is what the marketing department works on, especially if local marketing is linked to modern techniques and technology. Sponsoring recreational and.
Cultural activities , as companies and institutions aim to sponsor all activities that express the target groups of customers and consumers by holding events and parties, especially while promoting new offers and products. Building a physical presence phone number database on social networks , which is also accompanied by building a digital presence both on websites and commercial activity, improving appearance in search results, and relying on funded promotional campaigns to reach new segments of society. The most prominent local marketing strategies There are three important strategies in managing the local market, and these strategies are promotion, branding, and impulse elements, and this is an explanation of them: Local SEO strategy The Internet can lead mobile phone users to stores faster and away from the traditional style, as more than 50% of consumers reach local stores within 24 hours using phones, and this can only happen by paying attention to SEO, which means preparing search engines in order to appear on pages.
The first is when using keywords that are frequently searched for by the user. Local media strategies Local media gains the trust of users, as it provides them with a complete vision of what is going on around them, and helps thn this strategy, wholesalers, restaurants, and retailers are interested in using electronics, such as large screens, to display and explain their products and offers. Some merchants also tend to have an actual experience, such as giving the customer a taste of a particular food before purchasing. Brand strategy Statistics indicate that 80% of people collect information, process and analyze products and offers through their eyes, so retailers tend to use colors when providing services and displaying goods and products , due to the effect of colors on the psychological state and mood of the customer. Entrepreneurs and company managers are also interested in enhancing the brand and establishing it in the minds of customers through large banners and marketing strategies that flow traffic.
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發表於 2024-2-18 11:27:03