Im not telling you about the importance of having a complete and updated GMB listing. In fact everyone agrees on this yes it is extremely important for local SEO . Returning to our question I found the answer from Luca Bove one of the leading Local Search Marketing experts in Italy published in the official Google My Business forum to be more convincing Its not just SEO that exists posts were created for purposes other than indexing. They are used to communicate with potential customers once they have arrived on the card. Id say theres nothing else to add. Especially after having understood the direction that Google wants to take with its recent updates.
Moving on to advertising on Google Ads heres a tip that might interest you Try the strategy of starting with generic match and only then moving on to the new phrase match . How to use Google My Business business posts Phone Number Data effectively how to use company posts Also within the GMB guide you can find the elements that make your posts truly effective Post type Does your post contain information about your business an event an offer or a limitedtime promotion Photo choose a beautiful photo sharp in focus well lit and with bright colors to reinforce your message and make.
The post stand out. Title if your post is about an event Describe the event in four or five words. You have few characters available so precision and conciseness are important. Further details explain clearly what it is especially if you are talking about an offer which could have very specific limitations or an event the indications of which are essential. Dont take anything for granted but dont go into unnecessary details. Call to action encourage your reader to make a decision through a Buy Book online Learn more Call or Visit us button etc. How to automatically create posts how to automatically create posts on Google My Business.