32% of consumers are interested in experiencing in-store moments. 2

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To improve customer service, 44% of brands plan to increase the amount of time their employees interact with customers, and 47% plan to use customer feedback to improve products or customer experience over the next year. 2 It's no surprise that customer service plays an important role in driving sales: 58% of consumers say that superior customer service in the past influenced their purchasing decision, and 58% say they were influenced by the ability to easily contact customer service through their channel of choice.

.2 _ In terms of customer preferences, 43% of consumers say they are likely to use live  Phone Number List   chat in the next year, and 50% want to watch product videos before purchasing. 2 Additionally, 50% of consumers say that personalization based on their interests and past purchases influenced their decision to purchase from a brand over the past year. 2 Overall, creating a better employee experience and using customer feedback to improve products and services are important strategies for brands and retailers looking to attract and retain customers in an ever-evolving retail landscape.

2 Statistical Data on Buyer Preferences in Retail   Shoppers spend 69% of their discretionary income in store each month, but 40% of U.S. consumers have reduced retail spending overall since the pandemic.