Market analyses, your customers’ master data and surveys

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You have demographic characteristics of your customers such as age, gender and place of residence as well as socio-economic data (education status, social status, occupation, income). You can find out more information such as personal interests or expectations of the product in an interview with your customers. Ask which websites your buyers visit and what topics they are interested in. This way you can find out what content is relevant to your readership


help you to get to know your target group better and use them to create prototypes of potential buyers – so-called buyer personas . Tell a story about your ideal customers and give them a human face. With the Phone Number help of a detailed profile , you will be able to empathize with your buyer personas and better understand their problems and needs. Only create as many buyer personas as necessary and focus on producing relevant content for these different types of potential buyers.





Negative buyer personas are also an integral part of this step in order to exclude certain types of customers that you do not want to reach. Step 4: Create an editorial plan for content marketing Achieving your goals requires good organization. As soon as you have defined your SMART goals, your buyer personas and their problems as well as the right keywords using a keyword analysis, collect your first ideas for exciting content and record them in an editorial plan . Think about your archived content from the content audit and integrate this content into your editorial plan. So that every employee knows who is responsible for a task and by when it should be completed, be sure to define responsibilities and deadlines .