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Dolores  s asociaciondec.org blog.dec el.ruido.del.canal.de..unicacion..o.factor.decisivo.en.la.experiencia.de.cliente.ii interactionmª dolores mendez apariciotrendsthe best methodologies in customer experience endorsed by the dec association in march the association launched the dec selection contest in search of the best methodologies for assessing and improving the customer experience in .panies. Seven customer experience management tools were chosen experience calculator ey personas experience framework ey customer segmentation for experiential management based on archetypes behaviors izo experience design map izo economics of experience izo cx boolster toolkit bts simple & digital customer experience model bain.

Dec's objective with this initiative has been to identify those customer experience methodologies or tools technically called cxtools customer experience tools that are applicable and have proven results. In addition they must respond to one of the points contained in 'the customer Mobile App Development Service wave the framework developed by the association which establishes five 'ies' or levers for the development of the customer experience unique identity impulse organizational involvement of people interactions and interpretation and action. The incorporation of the dec selección identification seal into the solutions guarantees the quality of these applications and tools to assess the customer experience.



This dec endorsement is a means of accreditation thanks to the objectivity and criteria provided by the association. Experience calculator ey experience calculator is an analytical tool registered by ey that prioritizes different initiatives taking into account the impact on the customer experience of these actions and the .plexity of their execution. Thanks to the calculator we can prioritize initiatives in an easy and intuitive way. Considering the impact on attributes or pillars of the experience in moments of truth and differentiation – especially if they are pain points – allows us to take into account the costs and the level of involvement of the different areas of the .pany.  information for making decisions about the initiatives to implement.