The first thing you should consider is the type of human resources

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An SEO agency that knows about the web SEO in house vs SEO with external advice you will need to plan a winning SEO strategy and implement it. And a common question is whether it will be more efficient to do it with internal resources that you have in the company, or external ones. Firstly, assess the volume of work it may entail, since external resources always have a higher cost per hour than internal resources.


And you must take into account whether you already have profiles on staff that can fully or partially assume the SEO tasks that are required. In any case, based on our experience, we think that the ideal is a combination of both: having someone internally Malawi Email List focused, for example, on content generation, detection of topics and keywords, etc., and having external support for other aspects such as the strategic, tracking and KPIs, or technical SEO .




We also think that even having the best SEO equipment at home, you may be interested in complementing it with an external and uncontaminated vision, to open the focus and see a forest that cannot be seen well from within. Finally, and with great affection for SEOs who are in a company on staff, generally due to their situation they have much more difficulty retraining and catching up with the news of this dynamic and changing sector.