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Marketing automation is an excellent way to guide potential customers in navigating the company website , to create email campaigns, nurture leads and accompany them to spontaneous purchases and to manage social networks . Here is a list of inbound activities that can be supported by marketing automation software: Social Media Marketing Email Marketing Lead Generation Lead Nurturing Analytics and reporting Management activities There are many companies that know about automatic marketing, but who choose not to include it in the company's strategic marketing plan because they have heard stories of failed applications of this technique.

Let us therefore try to clarify once and for all the legends surrounding marketing automation and how you can wedding photo editing service avoid running into fatal errors for your business.You forget about your contacts once you set it up What it means: legend has it that marketing automation mechanisms are abused by leaving contacts waiting for a response for too long. Why it's a myth: All marketing automation processes require constant attention and care to work properly. You cannot think that all the work is done by software and this is precisely the mistake that leads to the failure of many campaigns.



Marketing automation works to support the B  B sales strategy, but does not replace it, it simplifies activities by automating them. It is therefore not a mechanism that is set and forgotten once started. The testing phase foreseen in all components of inbound marketing must also concern automation software, to understand which contents obtain the greatest interactions from the public and ensure that the strategy is executed correctly. Users are much more encouraged to interact with brands that respond directly: if you share provocative content.