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MimJannat799

The aforementioned Philip Kotler, who is considered a marketing specialist in the business world, lists 4 basic instruments of promotion. These are: personal selling, direct marketing, sales promotion, public relations and publicity. We recommend Public relations agency - what will you gain from cooperation? 1. Personal Selling Personal selling is undoubtedly one of the most commonly used promotional tools. In a broad sense, these are various forms of direct contact between company employees (including sellers, producers, buyers-intermediaries) with potential customers.

The salesman's task is to provide the recipients with as much information as possible about the presented product/service, explain any doubts and technical problems and, most importantly, convince potential buyers to buy.  Personal selling is largely based on the photo editor sale of products or services outside the company's headquarters,  through sales representatives. This promotion tool is most often used for the sale of vacuum cleaners, telephones, cosmetics and other so-called highly processed consumer goods.



Direct marketing Direct marketing uses a variety of communication channels to advertise products , including telephone, internet and television. The goal is to establish contact/dialogue with the recipients, evoke a specific reaction. Currently, online forms of direct marketing are most often used. Among the most popular promotion tools we can mention: word-of-mouth marketing, social media marketing, and viral advertising. The selection of appropriate tools depends on the characteristics of the target market, target preferences, product features, etc.