The particularity is that when these types of strategies

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However, today there is a working model in which the client only pays if the campaign has results, whether subscriptions, clicks on ads or increased traffic. This is what is known as performance marketing and also performance marketing.We are going to explain how this strategy works so that you can evaluate if it is the type of marketing you are looking for for your company.What is Performance Marketing.




what is performance marketingPerformance marketing is a digital Chinese Thailand Phone Number List marketing strategy that focuses on measuring and optimizing the performance of advertising campaigns and online marketing actions. are agreed upon, the client will only pay for the results obtained. This is why it is also known as performance marketing.But what kind of results are you referring to? Anything that can be measurable in the short term, for exampleApplication download.Clicks on a page.Clicks on ads.Interactions on social networks.Number of affiliates.Sales.





Subscriptions to newsletters or mailing lists.Advantages of Performance Marketing for your company Performance marketing is a strategy with a high degree of success. According to Hubspot , since you only pay for objectives, the client and the performance marketing agency ensureLess risky campaignsGuaranteed return on investment (ROI)More control over advertising investmentBut, the strategy also offers the following advantages  1. Constant performance measurementOne of the main advantages of performance marketing is its ability to accurately and detailed measure the performance of each marketing campaign and action.