Black Friday: 4 tips to prepare your business

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Black Friday began in the United States in 2010, but it is already fully established on the agenda of Brazilian traders. Both consumers and companies are excited about the possibility of making big sales around the holiday season. The formal date of Black Friday is the last Friday in November, which this year is the 25th, but it usually extends over the weekend. Globo's research , made available through the Gente Platform, mapped consumer trends for Black Friday 2022. According to the data, in 2022, 50% of consumers say they intend to buy a product, which represents an increase of 3% in compared to 2021. When analyzing only class A, the number is even higher, with 65% saying they intend to make a purchase on that date. Even if the outlook looks good, you still need to be ready for the increase in Black Friday traffic. To attract customers, profit, and stand out from the competition, you need to think about planning the big weekend and develop a strategy that builds excitement about your offerings. This may seem like a daunting task, but in today's article, we're going to help you by providing a brief guide on how to prepare your business for Black Friday and how to organize your marketing efforts for the big day.

Check out! 1. Get your sales in order Even though you want to maximize your Black Friday profits by moving as much inventory as possible, you still need to maintain your operations to avoid running out of stock. Figure out what you want to sell and how much of a price reduction you can give. It is worth noting that, in 2021, 40% of consumers expected bigger discounts and 39% cheaper shipping, which is why they chose not to make a purchase. In this sense, being well prepared for Black Friday can help you ensure customer satisfaction and the success of your strategy, as well as avoid overspending due Industry Email List to mistakes. 2. Check your store for performance issues During Black Friday last year, e-commerce stood out as the channel where consumers purchased the most. Therefore, make sure that your company's website can manage the expected increase in flow for the date. After all, we can't risk having problems with your online store in the middle of Black Friday due to high traffic, as this would lead to disappointingly low sales and unhappy customers. Also, make sure your product descriptions, images, and checkout procedure are working properly.



The goal here is to make sales and leave a positive impression on consumers so that they will shop with you again and to give your regulars the feeling that they are receiving the same high-quality service they have come to expect from you at all times. 3. Be aware of social media Reaching your audience through social media is crucial in today's times, and the value of social media has been demonstrated through research conducted by Sprout Social . According to the report, when customers follow a brand on social media, they are more likely to do the following: visit the company's website or app (91%), make a purchase from the brand (90%), and prefer the brand (86%). With this in mind, it is important to use these platforms as a tool to encourage more purchases. Therefore, offering discount coupons for your store that are only available through your social media audience is a great way to convince those who have not yet purchased from you, while also being interesting to attract new followers and transform them. in paying customers. Including discount codes in your social media posts can increase engagement, readership, and ultimately sales by giving your audience a reason to share your content and buy from you. It is an action plan with the potential to generate dividends throughout the year.