The conversion rate between opportunity

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Of these six people that received a quote, two will become clients. and client is 33%. This view of marketing has numerous advantages since it allows you to see at a glance where customer acquisition can be improved. Here are a few examples: • We only sign 5% of the companies to which we send a quote? It may be a faulty product, a problem with the sales process, problematic clauses in the contracts, or even a lack of reputation that would otherwise reassure the client.

Only 5% of marketing prospects meet BANT requirements? This could be an issue Phone Number Data with a marketing campaign targeting, a lack of nurturing, a misleading value proposition, poor pre-sales training of sales staff, or even poor product positioning. • Only 1% of visitors leave us their contact details? This could be a poorly-written website, a lack of elements that reassure these visitors, non-optimised calls-to-action, or even a vague value proposition.




All conversion rates are high, but we only have 100 visitors per month to the website? You have to open the floodgates! Work on your SEO, create content, get active on social media, launch paid-advertising campaigns, host webinars etc. In brief, the marketing funnel is a fantastic tool that lets you turn figures into actions, by breaking down the acquisition mechanism into sub-sections.