How to choose an SEM agency?

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SEO or Search Engine Optimization SEO corresponds to the natural referencing of your company's website. It costs the company nothing except time because SEO will not be done in a day. Two points must be taken into account for good SEO: the optimization of the website itself (the on-page part with good SEO software in particular) with the management of keywords, the creation of content of quality and the netlinking strategy (the off-page part) which consists of collecting links from other sites to yours. Good SEO, however, requires knowledge of how to optimally manage the on-page and off-page parts. SEA or Search Engine Advertising Unlike SEO, SEA is a oriented and paid SEO system. It is oriented by you because it is a form of advertising for your company that you decide to appear on queries that you have defined beforehand. It is therefore important to clearly define which

keywords are the most relevant in your opinion, taking into account value for money. Indeed, for each keyword, an average cost per click (CPC) will be given to you so that you can evaluate whether or not positioning yourself on it is beneficial for your business. Several SEOs will TG TO DATA offer you this type of SEO but the best known remains Google via Google Ads. Use an SEM agency Each company must ask itself whether it has the skills in-house to take care of SEM itself or whether it should call on an external agency. This is an essential question that must be asked because this strategy is often crucial for the company. If you're new to SEM, you may feel underexperienced at managing campaigns. Know that many specialized agencies will be able to help you, but it is not always easy to know how to choose an SEM agency . Using an SEM agency can be the best way to increase ROI and free up your time for other channels. You may have an estimate of what you can spend on this type of service, whether it's a percentage of your overall marketing budget or what you've spent in the past. When looking for an agency



to work with, ask their opinion: is your budget enough to achieve your goals? To select a reliable and reputable SEM agency, research the company and try to find reviews about the services that interest you. Try to get measurable results from their solutions and look for success stories from their customers. In the absence of public information, contact them and ask them for concrete and quantified proof of their results. Before retaining an agency, you should also discuss your expectations in terms of communication. Is receiving a weekly email with updates enough, or would you prefer a phone call? The agency must also clearly state its communications preferences. Do they recommend regular meetings and check-ins? Is the whole team involved, or just the account manager? Always make sure that the agency provides detailed reports keeping your objectives in mind. You should also discuss what the agency expects from you and their expectations. Will she partner with you to develop strategies and implement them, or will she just make