A common mistake that marketers make is relying

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What works in web advertising tends to also work in mobile app retargeting in terms of high-quality, personalized, and interactive visuals. Begin by applying lessons learned about your audience and their preferences to mobile app advertising. If rich media and interactive creative work well in your UA campaigns, use them to increase the success of your mobile retargeting campaign.

Measure Incremental Value A common mistake that marketers make is relying on broad KPIs to South Georgia and South Sandwich Islands Email List determine success. When running mobile retargeting campaigns, it’s important to remember that some percentage of the people who view your ads would complete a purchase anyway. You can set up a test to get a more accurate assessment of the advertising effect size.


   



Focus on extra value generated when assessing an ad campaign. To accomplish this, you can employ the Intention to Treat (ITT) Protocol, a process widely adopted by clinical researchers in testing new drugs. Begin by randomly splitting your audience into a target group and a control group.