The monthly ARPPU of its online music service has grown
When the trend of cost reduction and efficiency improvement takes hold, almost all content platforms are doing two things First, they are adding paid items. This year’s Charging Exclusive of paid short dramas on the short video platform Bilibili all fall into this category. The second thing is the increase in membership prices. In fact, QQ Music has already carried out a wave of membership price increases in June this year. It can be seen that this QQ Music membership price increase is the continuation of the management's established strategy. In the cold winter, no one's cash flow is without pressure.I switched jobs to be a B-side product manager and prepared to do something big, but I found that I had simplified the problem. In recent years, the B-side business has developed vigorously, and many people in related positions C-side product man Armenia WhatsApp Number agers, interaction, testing, R&D, operations, project managers, etc. have transformed into B-side products. But most people will start to think about the B-side... View details> The financial report for the third quarter of this year showed that the total revenue of Tencent Music and NetEase Cloud Music showed a year-on-year downward trend.
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At the same time, the effect of Tencent Music’s membership price increase is obvious.for six consecutive quarters, with Q increasing byyear-on-year to yuan. In this sense, the price increases of QQ Music and Apple Music can definitely help alleviate the current financial tension. In comparison, NetEase Cloud Music's price reduction behavior is a counter-intuitive contrarian operation. What do Ding Lei and NetEase Cloud Music want to fight for? Based on its official statement, Shen Tong Music believes that NetEase Cloud Music’s settlement perspective seems to be different in two aspects. First, QQ Music counts the space paid by members, while NetEase Cloud Music counts the appropriate time point. The membership payment space of domestic online music platforms is indeed far from reaching the ceiling.
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