Data It is the best type of audience
Corrupted by countless middlemen who initially wanted to facilitate the purchase of ad inventory but ended up creating a system that was wasteful and vulnerable to fraud SSPs DSPs and ad exchanges are the main intermediaries of ad tech and as such all benefit from the waste they cause publishers and advertisers With Web we can finally hope for more direct deals and fewer intermediaries trying to get rich at the expense of others Let s take Brave.Ads as an example It offers BATs or Basic Attention Phone Number List Tokens which advertisers can purchase with fiat currency and then exchange with publishers for their visitors unique attention Companies that work directly with publishers and advertisers like MGID will also benefit from a paradigm shift in advertising Perhaps the biggest change you can expect is that users will get paid to see ads Since they have full control of their data advertisers will gain greater profit.
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By targeting unique interested audiences who voluntarily share their for any advertiser Simply put with Web everyone stands to gain Final thoughts Web is about to give control back to users With greater freedom of choice over how their data is handled and by whom users will benefit from greater security and privacy Advertisers will have to adapt to this new reality However given how many resources are currently wasted in.
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